An Aol study recently found that nowadays 57% of consumers watch video on their mobile on a daily basis. An important shift towards mobile video consumption is thus ongoing.
In France, a staggering 63% of consumers watch video everyday on their smartphone. Mobile is catching up with desktop video consumption that is now about 66%.
These numbers confirm that we can no longer deny the importance of mobile. The increasing number of mobile video consumption comes also with shorter video formats that dominate on mobile according to the study! When videos surpass the length of 1 minute, the audience gradually drops.
Marketeers and video creators should thus try to find short video formats that don't go over a minute. We present three short video formats to help your mobile video campaigns going.
SHORT VIDEO CAMPAIGNS
1. Tease your community on Instagram
Short videos to grab the viewers attention. Mix up your Instagram feed, vary between photos and video. For a French fashion brand we created a short video for a social media campaign. Watch the video below and see how it is integrated on Instagram.
Nouvelle collection printemps 2017 . #styleblogger #igstyle #instastyle #streetstyle #styleinspo #vibes #ootd #outfit #shop #shopnow #whattowear #instafashion #instalook #bloggerstyle #igmode #igfashion #ootdshare #outfitoftheday #whatimwearing #mystyle #stylehunter #blogueuse #blogueusemode #lookdujour #tenue #tenuedujour #monlook #outfitdujour #modedujour #modeuse
2. Community building on Facebook
Tell you community what is going on in your company. We here at 87seconds we're lucky to welcome three lovely new colleagues. A fun interview format, not too serious was the ideal way to introduce our new colleagues to our community.
3. Animated GIFS
But you don't necessarily need a video to grab the attention. You've undoubtedly come across animated gifs in e-mail campaigns or on your social feeds. Animated gifs are short video fragments that are looped, so they play over and over again. Often accompanied by a witty text.