Our DNA in 12 visual principles


Four years ago, 87seconds was born. And that baby was as hungry for growth, as it was destined for greatness. Already after one year, Belgium seemed to small.  We entered the French market, and it didn't took long for the Swiss, Dutch and Spanish market to follow. 

An incredible international journey that  transformed an ambitious start-up into a multilingual video agency. A unique company in Europe that brings together talent from across the content and beyond. And that cross European diversity, has also lead to the development of a unique company identity. It is something we all feel within the company and we believe is worth sharing with you!

It become immediately clear that we had to go back to our roots.  It all started out as an explainer video agency in the centre of Brussels. And a good animated video responds to the 12 principles of animation. All we had to do was to define the 12 principles that breathe 87seconds.

Have fun scrolling down. A special surprise awaits at the end!

  1. Love Your Ber - Not as good for the diet (but essential).12principles_-01 Love your Beer
  2. Fight for your ideas  - And if people don't like them, well... find others. 12principles_-02 Fight for your Ideas
  3. Kill the intermediary -  Seriously. And ditch him in the canal.12principles_-02 Fight for your Ideas
  4. Be tidy - A clear desk for a clear mind. Just kidding, we know you're dirty.12principles_-04 Be tidypng
  5. Spread Good Vibes -Ouuuuuuuh Yeah!!! Hakuna Matata!12principles_-05 Spread Good Vibes
  6. Stay hungry for more creative stuff - Better for the diet anyway.12principles_-06 Stay Hungry for More Creative Stuffpng
  7. Love your pipe - And it will love you back. 12principles_-07 Love your pipe
  8. Attend the 9 o'clock Monday Meeting - Be there or be square.12principles_-08 Attende the 9 o clock meeting
  9. Respect your deadline - Which was 5 siestas ago, wake up. 12principles_-09. Respect your deadline
  10. Forget dating prospects - Just kidding my number is at the bottom (call me!)12principles_-10. Forget Dating Prospects
  11. Ask the experts -They won't know either but like to feel important. 12principles_-11. Ask the Experts
  12. Use the holy platform  - For everyday, not just Sunday mornings. 12principles_-12. Use the Holy Platform

As promised a phone number! Well a bunch of phone numbers. Get in touch with your favourite office:

For Belgium, please dial + 32 2 318 59 63

For France, please dial +33 1 86 95 27 84

For Switzerland, please dial +41 22 519 22 98

For the Netherlands, please dial +31 20 36 90 729

For Spain, please dial +34  91 269 42 19

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