LIFT16 Geneva: Experiences → Drivers behind Innovation


Innovation, digital technologies, interactive workshops, Geneva, Switzerland. Indeed, last week we, from video production agency 87seconds, were at the LIFT Conference 2016. Virginie Castallan, our brand new Branch Manager in Switzerland, had the chance to listen and talk to some inspiring innovative and creative minds at LIFT Conference, a well known event in innovation and technology since 2006 . Or described by the Huffington Post as  "An event hub (the biggest in Europe!) about digital innovations and technologies"   and by the famous Swiss financial newspaper Le temps as "l’incubateur suisse de l’innovation mondiale «  the swiss incubator of the world innovation". So luckily we were there, to meet up with the brains that do not foresee the future, but actually create it.

Abir Oreibi, CEO of LIFT Conference since 2011 welcomed amongst others Nadina Frehner, Head of Business Development at Shoesize.ME. She introduced an innovative platform that helps customers online to find the shoe that fits. Swiss politics were represented by Member of Swiss Parliament Min Li Marti and the famous Brian Solis made it clear that the future of technology lies in experiences.

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Solis set the tone for the event by talking about the concept of experiences, whether they happen in real life or we experience them virtually. Interesting to find out was that  the line between these two worlds is gradually fading away. Sylvan Chagué, co-founder of Artanim Interactive, is one of the pioneers when it comes to this fading gap between virtuality and reality. You thought the Oculus Rift and Samsung were great? You mustn’t have heard of Artanim

Artanim: when virtual become reality

Specialised in motion capture and virtual reality technologies, Artanim has created a way to take virtual reality out of the static and the solitary. Sylvain Chagué explains: “ We wanted to create a new experience where users can walk around freely and interact with their environment. Our goal is to create a feeling of presence, our experience must make the user forget that they are in a virtual experience."

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Sylvain Chagué foresees plenty of uses for the entertainment industry. An enhanced cinema experience or virtual tours in museums that can make you walk through an Egyptian pyramid; the possibilities are endless.

At the Montreux Jazz Festival the company introduced the immersive jukebox, where users could interact with a broad range of audio and visual content. They are not afraid to come up with bolt concepts such as at the Grand Prix d’Horlogerie de Genève, where they spruced up the event with Star Wars themed interactions. Make sure you don’t forget to check out their Real Virtual experience, which was demonstrated in January at the Sundance Festival. We can’t wait to find out what their next project is.

We Can Fund: invest locally with crowdlending

Later that day we spoke with the crowdlending platform We Can Fund. Crowdlending is a cross-pollination of crowdfunding and lending. The founders came up with a real alternative to the banking system when it comes to savings. A financial algorithm allows them to analyse financial information of SMEs. This information is then shared on their platform, and can be used by private investors to determine in which SMEs they invest their money.

Thomas Giacomo, co-founder of the platform, explains enthusiastically: “ We are giving the control back to lenders. By circumventing the bank, people will have higher returns compared to  the interest rate a bank provides. In fact, lenders become bank and will get an interest percentage as their ROI.”

Thomas x RTS

Thomas Giacomo being interviewed by the press.

The team organises an event on the 8th of March 2016 at 18h30 at Fintech fusion to present the startup, the selection process among other things. More informations and news about the event on design + innovation = progress

On an event that revolves around experiences we were obliged ourselves to talk to A software development company with design running through their blood vessels. Located at EPFL Innovation Park, they are surrounded by more than 300 start-ups, which forces them to reinvent user experiences over and over again.

Pasted image at 2016_02_18 03_28 PMThe Apptitude team having an old fashioned Fussball experience

The energy of Axel Pasqualini, CEO and co-founder speaks volumes: “We believe that a good design concept is crucial before dropping any line of code. We differentiate ourselves by accompany our customers in designing the best UX experience for either mobile apps or web platforms.”

During the last four years they helped more than 50 companies to realise more than a hundred projects. One of their strongest cases is the one for  Austin Fraser. It’s a technical recruitment consultancy agency based in the U.K. with a large sales force. designed a leaderboard for the company so people could  keep track in real time on their productivity.

Good to know, the 6 headed dynamic male team is looking to expand soon. A female touch would be more than welcome in this male stronghold!

We were thrilled to see at Lift16 that Europe is full of innovation! We are already looking forward to the experiences of the future!

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